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24 March 2009


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your blog is always eminently readable but this entry is an instant classic. You should try putting the bloody things in the title sequences of video especially when the only logo they will give you is 3dpi and 1mm square....


I would love this to be the case, I myself have just finished doing a promotional 4pp flyer for a client which wanted to include every single endorsing organisation's logo. Total logos: 52. It's so horrible lining them up and adjusting the spacing around them and in the end no one looks at them. Most of them are so small and badly designed they are illegible. But it looks so 'impressive' says the client...

Andrew K

'A set-aside scheme for designers'
A truly wonderful idea.


Haha, yes very good.

Of course, that page would instantly look better if those logos were in black and white.


To me a 'beautiful' visual example of financial crisis hitting the budgets, resulting in graphic design problems.

Projects need more smaller sponsors to get all the money needed (as the big ones spent and/or lost amounts of their money).


My personal record was 53 logos on a 1/3 of A4 folder.
Not even grayscale helped.


I think that's a 'yes' then, don't you?

Julie Oakley

I think substantially more is better. At least you know to completely ignore a page with 42 logos on it. However trying to make a page with say five logos on it work (especially as now the clients think you have more space so therefore they can be bigger) is much more difficult.

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some old enamel signs

  • Sign41
    Lovely, aren't they?

instead of helvetica...

my pantone past

top tips for typesetters

  • six golden rules
    The post that first spelt it out: the important things to get right when you start dealing with type.