Well, that was a cracking post from Jake yesterday, wasn't it? But it had some of you confused (including, I'm told, Luke Hayman, Michael Bierut and Jared Cocken), for they were under the impression that they were reading Jake's blog, only to be confronted by my quizical gaze, with a change of name to boot. Sorry about that, guys. I sure hope it didn't put you off your lunch.
To make things just a bit clearer we've gone and added a little graphic to the top of Jake's post - and this will be appearing every time that Jake posts over the next two or three weeks or so. So every time that you see this:
...you'll know that it's Jake talking, not me.