27 April. PR agencies, eh?
After a few days of mountain biking, which is all heads down and go for it, I've gone back to my Dutch bike today. Taking things more comfortably and at a slower pace. And that involves a stop-off at a watering hole for fuel and a rest (well why not?).
Except that today involves someone dominating the stop-off by talking just that little bit too loudly for the circumstances. Completely oblivious to anyone and everyone in the room. At first on his mobile phone, and then to someone who joins him at the bar. It seems that he's going to create a promotional video for said agency which will 'cut through the crap', demonstrate that there will be no 'bull shit', and – guess what? – will feature some 'typography' with words morphing from one cliche into another.
Remarkable (look them up on the internet, if you really must). That's what I'd call them.
Of course he was was completely oblivious to the fact that I had spent 45 minutes listening to him spouting nothing but crap and bull shit. Or even that I was in the room.
I've met those sort of people throughout my career. Thank goodness they don't know I exist. Until they need some help with a speculative pitch. To which the answer is no.
I'd rather be cycling instead: