I'm working on the design of a book cover at the moment (amongst other things). And, from recent experience, I'll probably produce around 25 visuals before all of us (that's the publisher, the author and myself) are agreed on the final design. I wouldn't have done that 20 years ago, essentially because it was so much harder, and/or expensive, to produce design visuals by hand (three was the norm then). So that's where computers have made things so much easier for designers - or has it? I must admit that I use the process in order to prove what doesn't work: as a designer you probably already know that in your own head, but sometimes it helps to be able to prove it to the client.
But the casual optimist has pointed me in the direction of this tale of 90 rejected cover designs. A story that will - at face value - make any designer's heart sink: because most of us have been there at some point in our career. But this one isn't so simple as it might appear on the surface, because the author is also the designer (although with a bit of help on the side).
But it does make you wonder whether the ease at which cover designs can be produced has actually helped in this case. Or maybe it just reflects that old adage that the hardest client to work for is yourself.
And then more pootling around the interblog has washed me up on the same ice flow as the polar bear's tale. Who has pointed me in the direction of Ernst Haeckel:
I'll let you draw your own conclusions.



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