I was just catching up on the local news, and came across this article on the local rag's website. It details what you might think of as being rural joy riding: someone takes a 4x4 and trailer into a butterfly reserve and sets about destroying several skylark nests and loads of cowslip flowers. It's what happens hereabouts - ocassionally.
But here's the thing. The local rag depends upon advertising in order to tell me all about this. But what does Google AdSense throw up? An invitation to discover the joys of the Toyota Family 4x4 Range.