As you'll have seen (if you're paying attention at the back there), I was on out on the road yesterday morning. And as well as seeing Angie tootling by, I got stuck for a while behind a Waitrose lorry. And there was something that caught my eye. Something that wasn't quite right.
Can you see what it is?
Well I'll tell you: whoever had applied the vehicle graphics had managed to get the s in the logo upside down. And more to the point, it was bugging me. And it bugs me still.
You see, only a typographer would know that there was anything wrong. The rest of you don't know how lucky you are.
And if you don't believe me, this is how it should be:
I could see it straight away. My favourite was a Wimpy in north London where the person applying the graphics had muddled up the lower case 'm' with the upper case 'W' and had also lined up all the letters so that the descender of the 'y' lined up with the baseline of all the other letters. And it was left like that until Wimpy went bust.
Posted by: Julie Oakley | 27 January 2012 at 03:14 PM
Also saw it right away. A fellow sad bastard. Here's a compensation maybe.
http://www.facebook.com/MarkBorkowski.PublicistExtraordinaire
See the Waitrose shop pic.
Posted by: Ian Dennis | 27 January 2012 at 09:51 PM