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29 July 2010

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Julie Oakley

For a graphic designer I'm remarkably immune to pictograms. I'd much rather have words on my video recorder than all the symbols that I still don't instinctively read and understand. Having said that I cannot see myself ever feeling a sense of national pride at any of the graphic output for 2012, whether it's the logo, that typeface or the one-eyed character. I just cannot understand how this is supposed to be the best of British graphic design.

Bojkowski

Hi Julie: It's not supposed to be the best of British Graphic Design. It's not even meant to be about Graphic Design. The Olympic identity is loud, brash, active and, most importantly, populist.

I take more offensive at the mascots. Where a brilliant British illustrator like James Jarvis could have created something iconic and timeless we ended up with some useless 3D renders by an anonymous 'designer' born of shallow marketing gumph. At least Wolff Olins were made to stand up for the designs they had put together.

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