One of the drawbacks of being English is that we don't really understand the French: and when it comes to Loïc at Bureau l'Imprimante, both Ben and Richard are equally as mystified as I am. But that is our loss, since Loïc is a good friend to us - even though he may seem to move in mysterious ways. We must remember, though, that if we didn't blog then we probably wouldn't know Loïc at all - which would be our loss.
So now let me give you a little demonstration of how the long tail works: getting on for a couple of years ago I took a two-week break from blogging, but I set up a crack team of fellow designers to cover in my absence. One of whom was Elle, who posted about Moerenuma Park and Isamu Noguchi, amongst other things. Fast forward to this year and Loïc emailed me to say that he was setting up a new webzine and he wanted to do a feature on Moerenuma Park. So I put Loïc in touch with Elle and the result is this.
Which is just one reason why blogging is a good thing.