We get lots of junk flyers posted through our letterbox: mostly from pizza parlours and estate agents. I'm sure you do too.
We tend to put them on a step on the stairs until the pile's grown big enough to gather them up and sling them in the recycling bin. What a waste of resources, eh? All that ink and paper, not to mention the creative sweat and tears that goes into producing things that never get read.
Now this had been sitting on the stairs for a couple of days and I thought it was someone's shopping list, or the notes taken during a telephone conversation. So I ignored it, thinking it was someone else's list of something or other.
But I'm looking after a neighbour's house at the moment and when I was picking up her post I noticed exactly the same note sitting on her doormat. So I took a look. And then I came back home and read the whole thing.
So does this make it a great piece of design? The fact that it's been noticed when everything else gets ignored? Maybe it needs to be entered into one of those 'design effectiveness' competitions. Why it's even made it's way into the blogosphere now. And heck, I'll even go so far as to give them a web link.
They'll never persuade me to buy broccoli, though.