#2 the letraset catalogue
Want to look hip and cool in 2008? Then just reach up for that old Letraset catalogue. The one that you've got proudly displayed on your studio shelves. Maybe you're just old enough to have inherited a copy from your Dad, or perhaps you picked it up while mooching around the last Ephemera Society Fair.
No matter. Just look for the most hideous fonts from the 1970s - things like University Roman and Antique Olive - stick them all together, and voila:
Suddenly you're at the cutting edge. And your clients will know that you've heard of Alan Fletcher.
It's an approach that will set you apart as being 'ironic': and particularly effective when you present to the client dressed in the style of a Fakenger.
University Roman is a truly dreadful font.
Posted by: Kevin | 15 October 2008 at 02:36 PM
Damn! I have plenty of Letraset sheets from my father, and I love 'em! I even enjoy avant-garde!!!
And I put a lot of !!!! in my comments!!
Posted by: Loïc | 15 October 2008 at 03:48 PM
Hahahaha
Posted by: Ben | 15 October 2008 at 10:12 PM
Now I'm reminiscing!! First pantone books now letraset catalogues - I remember as a student hand tracing type - using an enlarger to scale it up - and having to kern the individual letters as you went! Letraset was far too expensive to buy! Although I did love my black burnisher!
Posted by: fishface | 21 October 2008 at 01:15 PM
not even one comment on the fakenger pfffftttt
Posted by: caroline | 27 May 2009 at 02:29 PM