#2 the letraset catalogue
Want to look hip and cool in 2008? Then just reach up for that old Letraset catalogue. The one that you've got proudly displayed on your studio shelves. Maybe you're just old enough to have inherited a copy from your Dad, or perhaps you picked it up while mooching around the last Ephemera Society Fair.
Suddenly you're at the cutting edge. And your clients will know that you've heard of Alan Fletcher.
It's an approach that will set you apart as being 'ironic': and particularly effective when you present to the client dressed in the style of a Fakenger.