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30 September 2008

my pantone past #1

Pantones-01

I might be the one that's wrong, of course, but I'm really surprised that designers still specify Pantone colours - because I can't remember the last time that I designed anything for print that wasn't printed in 4-colour process. And Pantones aren't the best way of selecting a colour palette for CMYK printing (though some designers still do, of course).

But for many years my Pantone Color Specifier was a constant companion. It's the one with the perforated sheets of tear-out 'chips' (for attaching to artwork or visuals to illustrate the exact colour choice). My post on Friday has reminded me of this old friend - because it's a real time capsule of the colours that I've used or specified over the years. And so I'd thought I'd share them with you, one sheet at a time - in much the same way that Daniel Eatock might.

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I still have my trusty perforated pantone specifier and still use it!! When I'm printing a 2 colour annual report - I attach the pms swatch onto the visual for the client to approve. The colour they see on their screen and the colour that they print out from their colour printer rarely matches the final printed report. It means we both have a clear understanding of the colour thats going to be printed and no-one gets upset!!

I also stick torn out swatches back with a bit of tape!!

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