(Photo pulled off the Cobrasnake website, I hope he doesn't mind)
Ever since this Adbusters article on 'Hipsters' came out at the end of July, it has been triggering all kinds of discussion/uproar (just check the 74+ pages of comments on the article itself!). Written by Douglas Haddow (who's own blog you can find here), it discusses the idea that:
"We’ve reached a point in our civilization where counterculture has
mutated into a self-obsessed aesthetic vacuum. So while hipsterdom is
the end product of all prior countercultures, it’s been stripped of its
subversion and originality."
Now, I'm not looking to have an in-depth discussion of the highs and lows of 'Hipsterdom'... that's being done many places elsewhere on the web, nor am I necessarily agreeing with the article. What bothers me is how much of it really rings true with the people around me and how many parallels of these 'hipster' characteristics can be drawn with my fellow Art College students.
Having spent the last year at Art College in London, I found things such as American Apparel clothing, spandex leggings and fixed gear bikes to be synonymous with my experience of 'Art School Culture'. So the idea that "the hipster represents the end of Western civilization – a culture so
detached and disconnected that it has stopped giving birth to
anything new", "left with consuming cool rather that creating it", does not bode well with the fact that future generations of creative thinkers are molding themselves to this 'hipster' ideal.
(Image from here.)
Surely if the way we lead our lives lacks originality, there can't be much hope for the creativity of the work we're going to produce. The suggestion that my generation "are too self-aware to let themselves feel any form of liberation", and are "desperately clinging to anything that
feels real, but too afraid to become it ourselves", doesn't exactly allude to designers and artists who will be confident to push creative boundaries.
On the other hand, there are plenty of younger designers around who do just that, yet still lean towards other characteristics of 'hipsters'. (I find myself continually impressed by the work of Kate Moross, for example.)
(Pulled off her website, I hope that's ok too!)
So where does that leave us? As I said before, I don't completely agree or disagree with the article, but I do think it makes some relevant and somewhat worrying points. I myself own an American Apparel jumper... so let's hope that doesn't signal the end anything vaguely original or creative to come! ;)
It is also true that as designers, what personal 'image' we go for, shouldn't matter as much if we're coming up with good ideas and creating great work... But I can't help but think that if we lead our lives as sheep following every latest fad and trend, our work probably won't be going anywhere fast either.
(If you find yourself concerned, you can click here for help working out if you yourself are a 'hipster'.)
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