i blame it on the summer of love

Call me old-fashioned if you like. But I remember the days when people chose a career simply in order to put bread on the table. Yes, you might take pride in your work, but for most it was simply a question of 'another day, another dollar'.

But that hippy dream we all had in 1967 gave rise to a bastard child it seems. Because 41 years down the line nobody is allowed onto the shop floor until they've been fired up to become passionate. Passionate about printing, passionate about making cakes, passionate about brewing beer, passionate about selling you credit card debt. And passionate about giving out parking tickets, no doubt.

But I've seen it all when the man you call out to service your boiler can't do his job properly until he's become "passionate about plumbing".

I wonder whether he has pipe dreams when he goes to bed at night?

Comments

[David Airey]

That website won 'site of the year' back in '95. Special marks were given for the smiley faces.

[Richard, Peacock Carter]

Funnily enough, the regional awareness campaign in our area (North East England) is 'Passionate about...'!

See http://www.northeastengland.co.uk/page/support/index.cfm

[davidthedesigner]

Ah, we've already been there via Ben's blog, Richard - see
http://noisydecentgraphics.typepad.com/design/2008/01/passionate-abou.html

Oh, and you need to read the comments to see why.