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28 January 2008


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Richard Madeley

This is so indicative of so much bad design I see around me. More than the final product, I’d love to see the whole creative process that went into something like this. Is this the result of designing by committee? Or, as I suspect, were there people involved who were simply too clever for their own good? Did intelligence ride roughshod over basic aesthetic instincts? I really want to know how something so bad could cost such a fortune. I want to know so I can join their ranks. With no design training and only a few Photoshop skills, I know I can do better. And perhaps I could make myself the same fortune.

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