In case you missed it, there's a great interview with Hamish Muir (one of the three co-founders of octavo) over at Swiss Legacy. What particularly strikes me, as we draw to the end of 2007, is the similarity between what was going on design-wise in the late 1980s and now. As Hamish explains: "In London at the time, design was very ideas oriented – visual jokes, puns, clever copywriting, gimmicky use of printing and finishing techniques. In terms of typography, it was very different to what was happening in Europe – in the UK things generally followed a kind of traditional approach and it seemed type was always there to support the idea or image, it never seemed to be the idea or image itself.
So what we set out to do was to make design where type and typography were central to the idea. Where type would be the image."
It seems to me that the birth of the new ugly may signal a renewed 'call to arms' to those who appreciate the art of typography.