
You can only produce good work for good clients. All designers know that (although, admittedly, they don't always admit it to their clients). It's not just me who says this - I'm backed up by Wim Crouwel in his interview over at the CR Blog and by Milton Glaser's observation that you can only work for people that you like, the first of his 'Ten Things I have Learned'.
But how do you know whether a new client will turn out to be good or bad?
My experience suggests that you avoid those with a personalised number plate.
I agree.
My last boss once asked me what I thought of personalised number plates, to which I quickly said, "they're for wankers", not realising he was asking because he was about to take delivery of his.
I was right though.
Posted by: Richard | 11 July 2007 at 11:56 AM
>avoid those with a personalised number plate<
That's good life advice in general, i'd say.
Posted by: Andrew Kingham | 11 July 2007 at 12:30 PM