
©Wolff Olins (I hope they don't sue me)
"We are not confident or unconfident"
London 2012 brandmeister tries very hard to avoid the 'p' word.
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Is this post event rationalisation, or are they more canny than everyone's giving them credit for?
"Its design is intentionally raw, ...it doesn't immediately sit there and ask to be liked very much. It was meant to...provoke a response, like the little thorn in the chair that gets you to breathe in, sit up and take notice."
Posted by: Andrew Kingham | 20 June 2007 at 05:38 PM