You may remember my posts from a while back about big picture home pages. Well, they've now picked up on this over at the serif - although, as they observe, the trend now seems to be moving towards the picture being a shot of the working space. Just like form:
(Actually, what really irritates me about that picture is why they cropped it to lean to the left, as though they were on board a ship. Is it just me? Or maybe I've got 'art director disease'?)
But, back to meaningless pictures, and even "the world's most influential brand business", Wolff Olins toyed with the concept (again, as observed by the serif on 4th June):
And, for anyone who managed to catch it, you'll recall that it had a slow twitch - which was really scary. But, coinciding as it did with the launch of the 2012 thing, they got cold feet and pulled it after just a couple of days.