Well, it's a little while since we had one of those, so let's end March in a quizzical mood.
As you'll see, in the last couple of posts I've been pondering the attractive-but-meaningless 'big picture' home page thing that's currently to be seen on a lot of design studio sites. Here's another one:-
Now Richard and Andrew like some of those that I've shown - although this wasn't really the point. I like them, I just don't understand them. But Marcus thinks that they maybe do have a deeper significance, for instance that Brown’s concrete wall picture could potentially mean:
authenticity (raw, natural wear and tear)
anarchy, rebellion, urban, risk-taking (bullet hole)
complexity, creativity, attention to fine details (irregular cracks, marks, scratches, holes etc.)
solid, reliable (concrete)
Well, I'm not so sure - I think it's just another designer fashion. Because to me, these attractive-but-meaningless big picture home pages immediately say (to me at least) say "this is the site of a design studio". The exception, I suppose, might be the site for a photographer, but then you'd expect the picture to be far more considered and less Flikr-like. And I can't imagine that any of those design studios would recommend this solution to a client, let alone a client accepting it.
So here's the competition: send me a link (and it has to be a live link) to the most unlikely match between the attractive-but-meaningless big picture home page and the business represented. I'm thinking maybe a picture of a discarded can of beans for an accountancy firm (bean counters, get it?), or piles of dirty washing for a laundry site.
The most obscure and unlikely matching wins the competition. And I'll even throw in a prize: this 96-page, full-colour monograph of the designer/maker John Hinchcliffe:-
Competition ends midnight GMT on Friday 6th April. So, plenty of time to scout around the www.