As I’ve said before, my intention when starting this blog was to avoid, as far as I possibly could, negativity. Not always easy, I must admit, but sometimes there seems no way of avoiding it.

I was intrigued last week to read the ‘thought for the week’ on the Johnson Banks website. This had been picked up by the Creative Review blog, and probably elsewhere as well.
Intrigued, to be honest, because on first reading my reaction was ‘just how self-righteous can you get’? And this from someone who is regarded by the UK design community (myself included) as a ‘prince among men’. Because there really is only one thing worse than a self-righteous designer, and that’s a self-righteous estate agent (realtor, if you’re reading this on the other side of the pond).
This is what Michael Johnson said:-
“Recently we submitted our recent identity work for the BFI to a newish American ‘brand blog’, to air our work in the states and get some reaction. The post went up and a few nice comments were duly posted. Then all hell let loose as torrents of abuse rained down from our transatlantic cousins. …a careful bit of digging revealed that, actually, the most vehement of critics hailed from unknown print shops in the deepest mid-west, or from seemingly disenchanted professionals in the outer regions of the UK.”
Well, I know that criticism hurts, but that really does sound like the reaction of a petulant – albeit loquacious - teenager. So what’s all the fuss about and why’s he so (seemingly) hurt?
Not that easy to figure out, actually, because to my mind the whole thing completely misunderstands the point, purpose and pleasure of blogging. And, in that misunderstanding, goes on to break all the rules that bloggers themselves observe.
The first of which is that you don’t use blogging for blatant self-promotion. To do so lays you open to being treated like a bad smell at a party. And deservedly so. If you want to engage in unfettered self-promotion, then do it on your own website, or in your brochure – not by posting on someone else’s blog.
And then, of course, if you really were a blogger making this complaint then the very least you would do would be to tell us where the post in question was. But, no, some tags to what one assumes might be actual or potential clients. But not a single clue as to where we might find this blog so that we can make up our own minds – or even have a chuckle at all that vitriol.

So I did a bit of digging around (as you do) and came across what appears to be the offending blog. And look, on the 18 January (when Michael wrote his thought), the number of comments stood at just 30 and had taken a month to get there. Sorry, but in blog land that simply isn’t an avalanche (however critical they might be).
And then we’re all invited to discuss the proposition. But where? How on earth can you conduct a discussion on a website (especially one constructed in Flash)?
No Michael. I’m sorry, but you’ve got it all wrong. Blogging is about community, and it’s participatory. You get out what you put in. Ben, the Anonymous Graphic Designer, was the very first person to comment on this davidthedesigner blog, and he said:
“Thanks for the kind comments. Welcome to the blogosphere. It's fun.”
And that’s exactly what it is. Get it right and it’s fun.
But, then again, I might have got it all wrong and just be one of those seemingly disenchanted professionals in the outer regions of the UK.
Discuss.
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